Founded in 2018, Arzooo is a B2B retail tech company that enables offline retailers to overcome the limitations of physical retail and offer a larger selection of inventory, competitive pricing and supply chain solutions, without having to invest in inventory. Using Arzooo’s platform, the retailer can browse through a range of virtual inventory over and above their own range in order to drive in-store sales conversions. Arzooo also equips its partner stores with its in-house logistics service to enable delivery to the retailer or directly to the customers. The company focuses on consumer electronics/durables.Arzooo’s ties up directly with brands and empowers offline retailers to remove all challenges related to offline commerce:• Virtual Inventory: Equipping each store with larger product range without investing in inventory, with Arzooo Virtual Inventory. This removes the need for additional physical space with the retailer and allows the retailer to cater to newer categories and SKUs, leading to higher sales with no additional investment• Access to better prices: Arzooo aggregates orders every four hours and collects bids from its suppliers (distributors/OEMs) and is able to give a pricing advantage to its customers (retailers). This improves the store margins by 15-25%• Unlocking Credit: Since Arzooo reduces the inventory holding period for the retailer, it reduces the working capital investment required by the retailer. In the long run, Arzooo plans to launch ‘Arzooo Credit’ and help the retailers access credit from the financial institutions• Customer Retention: The retailers can fulfill the customer demand through the wide assortment and take care of delivery at doorstep through the services of Arzooo platform