Blissclub

Launched in December 2020, BlissClub emerges as a direct-to-consumer women’s activewear brand catering to the mass premium category in India, specializing in bottom wear, sports bras, and top wear. Initially conceived as a fitness-centric community for women on platforms like Instagram and WhatsApp, BlissClub swiftly evolved, organizing numerous online events and challenges throughout 2020. Positioned as an all-inclusive brand, BlissClub offers sizes ranging from "XS" to "XXXL," ensuring inclusivity for all body types. Their flagship product, 'The Ultimate Leggings' (TUL), addresses prevalent issues in women’s activewear regarding fabric, fit, and functionality. Crafted from CloudSoft fabric containing 27% spandex, TUL boasts tailor-made sizing for Indian women and is equipped with four pockets for added functionality.BlissClub is more than just an activewear brand; it embodies a community-first ethos, prioritizing the physical and mental well-being of its customers. Founder and CEO, Minu Margeret, envisions BlissClub as a catalyst for empowering women to lead active and fulfilling lives. With a commitment to crafting superior-quality activewear that exceeds market standards, BlissClub aims to revolutionize the women’s activewear segment in India. Through its vibrant and supportive community, BlissClub fosters connections and encourages women to embrace movement as a means of spreading happiness and empowerment.