Founded in 2019, Captain Fresh is a tech-enabled B2B supply chain platform for seafood and meat. It connects suppliers (Fishermen / Fishermen+1) with customers (Retailers, Distributors, Hawkers, International, Mom & Pop Stores, etc). Captain Fresh provides 20+ species of fish (aqua and marine) and provides meat (mutton, chicken) on its platform. Captain Fresh enables it suppliers to get (i) better demand generation, (ii) price transparency, (iii) end to end fulfilment and (iv) reduced shrinkage. It helps its customers in (i) higher fulfilment (ii) superior quality (iii) price transparencyCaptain Fresh uses technology for demand-supply matching, standardised supply flow, and maintaining digital traceability across the supply chain to streamline the B2B seafood ecosystem. This ensures that the seafood reaches the end buyer quickly and efficiently, eliminating the unpredictability of sourcing from local markets and reducing wastage levels as well as price non-transparency.