The Good Glamm Group

Established in 2015, Good Glamm Group operates across India, Dubai, Singapore, and the USA, focusing on beauty products and content. With a robust content-to-commerce strategy, the group has executed over 10 acquisitions, organized into four verticals: Commerce, Content, Creator, and Community.MyGlamm, the group's flagship brand, is India's fastest-growing direct-to-consumer beauty brand, emphasizing community engagement and co-creation with users. Following its acquisition of POPxo in July 2020, MyGlamm became the largest Content to Community to Commerce platform in India, boasting 60 million monthly active users and 100 million monthly video views.Offering over 800 SKUs across makeup, skincare, and personal care, MyGlamm's products prioritize clean beauty, cruelty-free formulas, and skin-friendly ingredients. With 20,000 offline points of sale in 100 Indian cities, MyGlamm leverages technology, content, and social media to provide consumers with a personalized post-purchase experience through its app. Investors include L'Occitane, Bessemer Venture Partners, Accel, and Amazon.