Iluvia

Founded in 2018 in Vellore, Iluvia, a brand under Renaura's product line, specializes in scientific shampoo and conditioner formulations distributed through salons. These products are designed to restore scalp and hair health, particularly tailored for various levels of hard water. With an in-house R&D team consisting of the founders, Iluvia creates its products to meet stringent global standards. The brand offers basic kits containing shampoo, conditioner, and serum, along with separate one-liter and 200ml bottles of shampoo, serum, mask, oil, and conditioner. Renaura, the parent company, is dedicated to research and formulation in the beauty, personal care, and wellness sectors. Iluvia's flagship product is India's first Hard Water Shampoo, addressing a significant water quality issue affecting nearly 70% of the Indian population.