Lifelong

Lifelong Online, established in 2015, is a prominent consumer durables brand specialising in kitchen and home appliances, as well as health and fitness products. The company distinguishes itself through disruptive pricing, offering products at prices 10-30% lower than industry incumbents, without compromising on quality and functionality.Lifelong is committed to constant innovation, driven by customer insights, and positions itself as a brand that caters to the diverse and vast Indian market ('Bharat'). Notably, about 50% of their product volumes are manufactured in India, contributing to improved margins and working capital terms.Founded by experienced individuals with a cumulative experience of over 60 years, Lifelong has rapidly scaled up and aims to establish a widespread distribution and service ecosystem.