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Mensa

FOUNDED IN:
2021
Consumer
PARTNERED IN:
2021

Technology-led 'House of Brands' that identifies and invests in the digital-first brands

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Established in 2021, Mensa Brands is a dynamic global entity headquartered in Singapore, spearheading the creation of a premier house of brands with a digital-first approach. Through its Indian subsidiary, Mensa Brand Technologies Private Limited, based in Bangalore, the company oversees a diverse portfolio of internet-first brands spanning Fashion, Beauty and Personal Care, Home, and Electronics. Mensa Brands employs a strategic growth model centered around acquiring and nurturing brands across various categories, augmenting their quality and expanding their reach horizontally over time.At Mensa, we believe in building lasting partnerships with visionary founders and investing in their businesses to drive growth and global expansion. Leveraging our expertise in e-commerce, technology, marketing, category management, and demand planning, we propel brands to new heights by enhancing their direct-to-consumer sales channels and fostering their global presence. Our approach not only offers founders a lucrative financial exit but also enables them to continue profiting as Mensa elevates their brand to household status.Led by Ananth Narayanan, former CEO of Myntra and co-founder of Medlife, Mensa Brands boasts a core team with over 60 years of collective e-commerce experience and a dedicated cadre of operators committed to scaling and amplifying brand growth. Supported by esteemed investors such as Accel, Falcon Edge, Norwest, Alteria, and Innoven Capital, Mensa Brands is poised to redefine the landscape of digital-first brand creation and expansion.

Consumer