Nat Habit

Established in 2019, Nat Habit is an Ayurveda-focused D2C brand specialising in beauty and skincare products. Nat Habit's product range includes beauty and skincare essentials such as masks, moisturizers, scrubs, and serums which are suitable for all skin types. The products are made of natural ingredients which are free from chemicals or preservatives and are eco-friendly in nature. Additionally, all products are certified ayurvedic formulations, prepared from whole grains, grams, milk, yogurt, fruits and flowers. The company distinguishes itself by providing minimally processed, 100% natural products that cater to personal care and wellness. The company has an internal R&D team dedicated to researching formulas and manufacturing products. The primary target customers are women in the age group of 25 to 45 seeking natural solutions for their beauty and skincare needs.