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Pepperfry

FOUNDED IN:
2011
Consumer
PARTNERED IN:
2022

Omni-channel marketplace for furniture and home décor, offering a wide range of products including furnishings, wall accents, lighting, and more.

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Pepperfry, founded in 2011 by Ambareesh Murty and Ashish Shah, has evolved from an online marketplace into an omni-channel powerhouse in the furniture and home décor industry. Their mission? To evoke the essence of 'home' globally, marrying technology with homely comfort. Over the past 11 years, Pepperfry has established a dominant online presence complemented by over 200 offline studios, seamlessly blending the realms of online and offline retail.Beyond warm fuzzies, Pepperfry thrives on tackling challenging problems head-on. From crafting apocalypse-resistant sofas to inventing lamps doubling as margarita makers, the brand constantly pushes boundaries. Notably, their offline studios, although not transactional, contribute a substantial 50% to the business, showcasing their unique approach to customer engagement.Pepperfry's innovative spirit extends beyond products to technology integration. They aim to revolutionize the shopping experience, utilizing AR/VR for visualizing products and leveraging ML/Deep tech for internal efficiencies. With a commitment to injecting personality and eclectic tastes into every endeavor, Pepperfry continues to redefine the intersection of technology and homely comfort, making home décor more accessible and exciting for discerning consumers worldwide.

Investment Team

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Consumer