SUGAR Cosmetics is a leading omnichannel beauty brand in India, specializing in makeup and skincare tailored for the modern woman aged 18 to 34, with a focus on Indian skin tones. Alongside its flagship brand, SUGAR, the company offers three additional brands: POP for long-wear makeup and skincare, Quench for vegan Korean skincare, and ENN for natural and cruelty-free makeup and skincare.Catering to bold and independent women, SUGAR Cosmetics emphasizes cruelty-free products that combine style with high performance. With manufacturing facilities in Germany, Italy, India, USA, and Korea, the brand ensures quality and innovation in its range of products spanning Lips, Eyes, Face, and Nails, which are distributed worldwide to meet the diverse needs of its customer base.