Sweet Karam Coffee

Founded in 2015 by the dynamic husband-wife duo Nalini Parthiban & Anand Bharadwaj, Sweet Karam Coffee (SKC) stands as a Chennai-based beacon for authentic South Indian snacks in the online market. Boasting a robust direct-to-consumer (D2C) presence and strategic backward integration, SKC has carved a niche in the organized South Indian Snacks Market. Embracing a value proposition anchored in premium, authentic recipes, SKC's snacks offer a healthier alternative reminiscent of homemade treats. Recognizing the cultural and emotional significance of traditional Indian delicacies, SKC addresses the challenges of standardization and quality faced by small-scale snack industries.In response to the encroachment of Western foods and hyper-commercialization, SKC sets out on a 'G.R.E.A.T' mission for the New India. By Globalizing regional Indian delicacies, Reviving lost food prints, Empowering an ecosystem of small farmers and homepreneurs, preserving Authenticity with carefully curated recipes, and Transforming traditional snacking with a contemporary twist, SKC innovates and preserves simultaneously.With a focus on South Indian and Millet-based delicacies, SKC is not merely a brand; it's a custodian of age-old recipes, offering a complete assortment of Snacks, Sweets, Podis, Pickles, Pappads, and Filter Coffee. Beyond taste, SKC champions sustainability, promoting Millet Snacks as inherently organic, tasty, and nutrient-dense alternatives. The brand's commitment extends to preserving water resources, fostering hardy, drought-resistant grains, and building a community around these wholesome traditions.