Launched in 2021 and headquartered in Gurgaon, The Ayurveda Company is an ayurvedic beauty and personal care brand. The product catalogue includes face care, body care, hair care, lip care, makeup, baby care and hygiene & wellness.The company has three major brands: The Ayurveda Company (beauty and personal care products), Khadi Essentials (Premium Khadi products) and Pure & Safe (Hand Sanitizer). The company has 90+ SKUs across all categories of products. TAC has embarked on an omni channel strategy which includes company’s own website, online partner portals, company owned kiosks, GT, and MT.The founders Param and Shreedha started their foray in Khadi market in 2019 with the launch of Khadi Essentials.Both of combined experience of two decades across companies such as Atlas Copco, Metso, Bombardier and VE Commercial Vehicles. Furthermore, the key management is very experienced and have previously worked at organisations such as L’Oreal, Colorbar, Lotus Herbals, Maybelline, Marico, ITC, Faces Canada, KAMA Ayurveda, ]Himalaya, Biotique, etc. and most of them have been associated with the company since its inception.