Traya, established in 2020, stands as a pioneering hair care platform offering a comprehensive approach to addressing hair loss and related conditions. By integrating insights from Dermatology, Ayurveda, and Nutrition, Traya targets the fundamental causes of hair fall, distinguishing itself as the sole provider of holistic hair loss treatments in India. Through personalised plans curated by expert doctors and fortified with trusted ingredients, Traya has garnered a substantial customer base of over 200,000 individuals who have witnessed promising results.The genesis of Traya stemmed from the quest of one of its founders, Altaf, who sought a sustainable solution for hair loss through consultations with specialists in Ayurveda and Dermatology. This journey led to extensive exploration of clinical trials and scientific research, culminating in an understanding of the intricate science behind hair loss management. Guided by a vision to offer the most effective remedies, Traya emphasizes the importance of addressing root causes rather than solely relying on singular products. With doctor-prescribed treatments and tailored plans catering to individual needs, Traya remains committed to providing holistic and personalised solutions for its clientele, aiming to enhance their overall well-being and quality of life.